Privacy Policy — Just Perform Athletic Club

1. What Information We Collect

We collect the following categories of information when you interact with Just Perform Athletic Club through our website, forms, in-facility visits, or membership services:

Contact information: first name, last name, email address, mobile phone number.
Membership and billing information: billing address, payment details (processed securely by our membership and payment providers), membership status, and visit history.
Identification information: date of birth and photo-ID information collected at in-person check-in for first-time visitors.
Mobile opt-in data: if you affirmatively check the SMS consent box on our website forms, we record that you opted in, when, and what messages you consented to receive.
Website activity: pages visited, referral source, device type, and aggregated analytics (see "Cookies and Tracking" below).
Communications: messages, support requests, and inquiries you send to us via web form, email, phone, or SMS.

2. How We Use Your Information

We use the information we collect to:

Provide and operate gym services, including membership management, billing, facility access, and customer support.
Send transactional messages such as appointment confirmations, tour reminders, billing notices, and responses to your inquiries.
Send promotional messages — such as limited-time offers, free-trial-pass invitations, new program announcements, and seasonal events — only to subscribers who have explicitly opted in via the SMS marketing consent checkbox.
Improve our website, services, and member experience through aggregated analytics.
Comply with legal obligations, enforce our Terms of Service, and prevent fraud or misuse.

We do not sell your personal information. We do not use your data for automated profiling that produces legal effects without your consent.

3. Cookies and Tracking

We use cookies and similar tracking technologies to improve your experience on our website, analyze site traffic, and understand how visitors interact with our content. Cookies are small text files placed on your device that help us remember preferences and recognize returning visitors. We use both first-party cookies (set directly by our domain) and limited third-party analytics cookies.

You may disable cookies through your browser settings at any time; however, some features of our website may not function properly without them. We do not use tracking technologies to build advertising profiles tied to your identity or sell your data to third parties. By continuing to use our website, you consent to our use of cookies as described in this policy.

4. Data Security Practices

We take the security of your personal information seriously and use a combination of administrative, technical, and physical safeguards to protect it:

Encryption in transit: all data submitted through our website is transmitted over HTTPS/TLS.
Encryption at rest: sensitive records held by our membership-management and CRM providers are encrypted at rest on their systems.
Access controls: staff access to member records is limited to those with a legitimate business need. Administrative dashboards require unique credentials and multi-factor authentication where available.
Vendor diligence: we choose membership, payment, email, and SMS providers that maintain industry-standard security certifications and contractual data-protection commitments.
Retention limits: personal data is retained only as long as needed to provide our services or as required by law. Closed-circuit video footage is overwritten on a 30-day cycle.

No method of electronic transmission or storage is 100% secure, but we work to maintain the security practices described above and review them periodically.

5. Your Rights and How to Manage Your Information

You have the following rights with respect to the personal information we hold about you:

Access: request a copy of the personal information we hold about you.
Correction: update or correct inaccurate information.
Deletion: request that we delete your personal information, subject to legal and contractual retention requirements.
Marketing opt-out: unsubscribe from promotional email at any time using the unsubscribe link in any marketing email.
SMS opt-out: reply STOP to any SMS message from us to stop receiving texts. Reply HELP for assistance.
Withdraw consent: withdraw your consent to any specific data processing at any time.

To exercise any of these rights, contact us at admin@justperformathleticclub.com or call (540) 238-2044. We will respond within a reasonable timeframe.

6. SMS / Text Messaging Opt-In

If you opt in to receive SMS/text messages from Just Perform Athletic Club by affirmatively checking an unchecked-by-default consent checkbox on our website forms, you agree to receive recurring messages regarding appointments, membership info, promotions, and updates. Message frequency varies. Msg & data rates may apply.

Reply STOP to opt out at any time. Reply HELP for help, or contact us at (540) 238-2044. Consent to receive SMS/text messages is not a condition of purchase, membership, or any service.

We will not share, sell, rent, or otherwise provide your phone number, mobile information, or SMS opt-in consent to any third parties or affiliates for marketing or promotional purposes. All categories of personal information described in this policy exclude text-messaging originator opt-in data and consent; SMS opt-in data is used solely by Just Perform Athletic Club for the messaging purposes described above.

To opt in, complete the form at justperformathleticclub.com/free-pass and check the applicable SMS consent box. You may opt out at any time by replying STOP to any message or contacting us directly.

7. Third-Party Service Providers

We utilize trusted third-party services such as GymMaster for membership management and billing, Resend for transactional email, and GoHighLevel for CRM and SMS message delivery. Your data is handled in accordance with each provider's compliance and privacy protocols. We have contractual data-protection commitments with each provider. We do not sell your personal data to advertisers, and as stated above, your mobile opt-in data and consent are never shared with third parties for marketing.

8. Facility Access & Biometrics

To facilitate our 24/7 keyless entry system, you will be required to download the GymMaster mobile application. This app uses Bluetooth Low Energy (BLE) to securely transmit an encrypted key to our hardware readers. We do not store biometric data or precise GPS location data; location permissions are used solely on your device to trigger the door sensor.

9. Video Surveillance

For the safety and security of all athletes, Just Perform Athletic Club is monitored by closed-circuit television (CCTV) 24 hours a day. By entering the premises, you consent to being recorded. Recordings are stored securely and automatically overwritten after 30 days unless required for a specific security review.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page reflects the most recent revision. Material changes will be communicated to active members. Your continued use of our website or services after changes are posted constitutes acceptance of the revised policy.

11. Contact Us

If you have any questions about this Privacy Policy or your personal information, please contact us:

Email: admin@justperformathleticclub.com
Phone: (540) 238-2044
Address: Just Perform Athletic Club, 440 Tanyard Rd., Rocky Mount, VA 24151